More funded deals. Two ways to get them.
We help UK commercial finance brokers and lenders grow, with exclusive leads from our own brand, or by turning the old enquiries already in your CRM back into live conversations.
Exclusive finance leads
We generate enquiries through our own brand, Business Backed, check them, and send each one to a single buyer. You get the lead to yourself.
- One buyer per lead. Never shared with other brokers.
- Limited companies and LLPs only. Checked against Companies House, with the director confirmed.
- Qualified before it reaches you. Amount, payment terms, turnover, timing, sector and credit history.
- Tracked to the ad. Share your outcomes and we optimise towards the leads that fund.
- Start with a pilot. Invoice finance first, then business loans.
What lands in your inbox
An example of the details each lead comes with.
Database reactivation
Your CRM is full of businesses that already asked about funding. Many still need it. We start the conversation again and hand your team the ones ready to talk.
- Uses leads you already paid for. Old enquiries, quotes that went quiet, deals that stalled.
- AI conversations by text. Friendly, two-way messages that find out who still needs funding.
- Qualified calls booked for your team. You speak to people who've replied and want to talk.
- No upfront fee. You cover the text message costs, plus a fee per qualified call.
How a reactivation runs
Simple, and your team stays in control.
You share an export of past enquiries, and we agree the message and who to leave out.
We text them, and the AI handles replies, answers basic questions and checks they still need funding.
Interested businesses are booked into your team's diary, with the conversation attached.
Anyone who asks to stop is removed straight away, and you get a report of every result.
Chris Carribine, founder
I'm Chris, founder of Sales Thunder. I've spent 10 years running paid lead generation, managing over £8M in ad spend, mostly in sectors where a bad lead costs real money.
Every lead is verified and matched to the client's criteria. Business Backed applies that same approach to business finance: checked, exclusive enquiries, tracked through to funded deals so we can show you what's working.
Three steps, no long ramp-up
A quick call
We learn what a good deal looks like for you: products, sectors, minimum turnover and how your team works.
Agree a pilot
A short, capped trial with clear numbers, so you can judge the results before committing to more.
Leads or calls start
Leads arrive as they come in, or calls get booked, with a weekly report on what's working.
Book a 30 minute call
Two quick steps. Pop in your name, phone and email, then pick a time that suits you. The call is with Chris, and we can talk about leads, reactivation or both.
Good to know
Are your leads shared with other brokers?
No. Each lead goes to one buyer only, and the business owner agrees to be introduced to that named firm.
Which businesses do the leads come from?
UK limited companies and LLPs looking for invoice finance or business loans. We don't pass on sole traders or partnerships.
How are leads priced?
Per exclusive lead, agreed with you after a pilot, once you've seen the quality.
What does database reactivation cost?
There's no upfront fee. You cover the text message costs, plus an agreed fee for each qualified call booked for your team.
Will it fit with our CRM?
Yes. Leads can be sent by email or straight into your CRM, and reactivation results are reported back so your records stay up to date.